Bicycle Apparel Sales
In 2008, certified public accountant and avid bicyclist Richard Cahlin founded the not-for-profit Bicycle Action Committee (BAC), which so far has partnered with 14 South Florida cities to promote bike safety and awareness in a unique way: The BAC raises money by selling bicycle apparel featuring participating cities' seals and colors, and the proceeds go back to the cities to help fund their bicycle safety initiatives and projects, such as adding bike racks. The clothing displays visual safety monikers that alert oncoming vehicles to use caution when approaching cyclists. "The more people see that city logo and the safety moniker (on that apparel)…," Cahlin said, "the more people will say, 'Hey let's slow down. Let's give them their three feet."